Planning an Article

In my article I am planning to use second person as this will involve and engage the reader and build up a positive relationship between the reader and the writer. Also writing in second person will put both the reader and write on an equal tenor. The language I am planning to use is going to be colloquial, so it is easy and fun to read. I will probably use the odd abbreviation to keep the language aimed at my target audience but wont do it excessively to make sure I keep formality in my article.